Google rebrands Bard to Gemini, A Paid Upgrade for the AI Assistant

Google Gemini Interface or we can say the Bard new Interface

In a move that surprised many, Google has rebranded its conversational AI, Bard, as Gemini. This isn’t just a name change, however, as Google has also launched Gemini Advanced, a paid tier powered by a more powerful AI model called Gemini Ultra 1.0.

Free vs. Advanced: What’s the Difference?

The basic Gemini remains free to use, offering similar functionalities to the previous Bard. This includes answering questions, generating text formats, and engaging in basic conversation. However, Gemini Advanced unlocks the full potential of the underlying technology. It boasts:

  • Enhanced capabilities: Gemini Advanced can handle more complex tasks, like writing different kinds of creative content, translating languages more accurately, and understanding nuances in conversation better.
  • Faster response times: Google claims Gemini Advanced is significantly faster than the free version, improving the overall user experience.
  • Early access to new features: As Google develops new functionalities for Gemini, Advanced users will be the first to try them out.

Price and Availability

Gemini Advanced comes with a price tag. After a free 2-month trial, it requires a subscription to the Google One AI Premium Plan which costs $20/€22/£19/₹1,950 per month. This plan also includes 2TB of cloud storage and other Google One Premium benefits.

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Currently, Gemini Advanced is available in English in 150+ countries, but Google plans to expand both language and regional support in the future. The service is accessible through a dedicated app on Android and iOS, as well as being integrated into the Google app on iOS. On Android, it even replaces the Google Assistant, offering a more powerful and versatile experience.

Implications and Reactions

This move by Google raises several questions:

Will the paid tier create a divide between those who can afford access to advanced AI and those who cannot?

Will Gemini Advanced remain solely in English, further limiting its reach?

How will the data collected from Gemini Advanced be used and protected?

Reactions to the rebranding and paid tier have been mixed. Some users appreciate the increased capabilities of Gemini Advanced, while others express concerns about the cost and potential exclusivity. It remains to be seen how successful Gemini will be in this new iteration, and what impact it will have on the future of AI accessibility and development.


  • Advanced capabilities: Gemini Advanced offers a significant leap in power compared to the free version, potentially opening doors for creative professionals, researchers, and anyone seeking a more sophisticated AI assistant.
  • Improved user experience: Faster response times and more nuanced understanding could make interactions with Gemini Advanced feel more natural and efficient.
  • Integration with Google services: The planned integration with Google Workspace applications like Docs and Sheets could streamline workflows and enhance productivity.
  • Innovation incentive: The paid model might incentivize Google to invest further in developing even more advanced AI models and features.


  • Digital divide: The $20 price tag may create a barrier for many users, potentially exacerbating the digital divide in AI access.
  • Limited language support: Launching only in English initially restricts its reach and excludes non-English speaking users.
  • Privacy concerns: As with any data-driven AI, questions regarding data collection, usage, and potential biases in Gemini Advanced remain.
  • Uncertain future of free tier: The long-term fate of the free Gemini version and its functionalities is unclear, raising concerns about potential feature downgrades.

Overall, Google’s Gemini rebrand presents a mixed bag of possibilities. While the potential for advanced AI capabilities is exciting, concerns about accessibility, ethics, and user adoption should not be ignored. It will be interesting to see how Google navigates these challenges and shapes the future of AI assistants with Gemini.


Google Blog:

Google One Help:

McKinsey & Company:

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